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Discover who we are

Our History

The history of Truland is as ingrained in its community as the homes that we build. In 2011, CEO Nathan Cox took a look around his beloved hometown and saw a need for a better home building experience – one that focused on communities and relationships rather than on bottom lines. He knew that home buyers wanted not only quality homes but also a personalized buying experience that reflected the families and lives that would fill them. They wanted to live in strong communities filled with integrity, where a handshake and your word still meant something. In short, they deserved homes, not just houses. And they deserved them from day one.


Always a problem solver, Nathan amassed an expert team to help him realize his vision. By combining over 250 years of industry expertise, he put the gears in motion to create a company that would bring something new to the table. Over 1,500 homes and $500 million in closings later, our team members continue to strive for a better home building experience. Our workforce is united in our goals and committed to our clients, from our trade partners to our project managers to our dedicated design teams. Our drive to provide the best quality home building experience has made us one of the largest private builders in the South and a mainstay among the top 200 nationally.

Why Truland?

You have a choice about who builds your home, and it’s an important one. At Truland, we strive to make that choice easy – by focusing on you. From the first blueprint to the final walk-through, we construct your home with you in mind. Your wants are our wants. Your choices are our choices. And your happiness is our happiness. Our ultimate goal is not to complete a sale – it’s to build a superior home that brings joy into your life.


That’s why the Truland experience is so distinct. Your dedicated team is there to assist you through every step of the process to make your dream home come to life. Our exclusive design center allows you to personalize every inch of your home to your exact needs. Our experienced construction crew goes the extra mile to make sure that your new home is safe and exactly to your specifications. And our quality products and luxurious finishes will craft a home for your family that’s beautiful for a lifetime. Every step of the way is done with you, for you. The question shouldn’t be “why Truland?”; it should be, “why anyone else?”. 

Purpose & Vision

Our Vision

We will become the enduring, dominant, closely held private builder, at scale in the Gulf Coast by providing a superior home and a distinctive buying experience.

Our Purpose

Our purpose is to see all we can do with all we have been given.

It takes a village. meet Ours.

Our Executive Team

We believe that a strong team comes from strong leaders. That’s why we’ve brought the best industry minds together to build the Truland team. Our executive team combines decades of industry experience and a lifelong love for the Gulf Coast. Each one of our leaders brings something special to the company, though they all share the values and passion that define us. Our executive team is strategically placed across all three divisions of the company, carrying our brand and our vision throughout our communities. They are involved in their communities, passionate about their families and neighbors, and dedicated to our customers. They lead the Truland family with faith, effort, gratitude, honor, courage and commitment to excellence.

Jeff Wayne

Jeff Wayne

Florida Gulf Coast East Division President

Seth Brown

Seth Brown

Florida Gulf Coast West Division President

Tom Stokes

Tom Stokes

Alabama Division President

Military Initiative
The inaugural Fallen Heroes Golf Tournament was held in the spring of 2007 to initially raise money for the Fallen Heroes Memorial. Upon completion of the fundraising efforts for that endeavor, it has been able to shift its focus to other local nonprofits to include USA Children’s and Women’s Hospital, Under His Wings, Equine Therapy Group, Eastern Shore Reparatory Theatre, Baldwin County Child Advocacy Center, and Veterans Recovery Resources. This event is one of the biggest in the area with hundreds of participants annually and always results in a memorable experience for all.
Partners in Education
In living our purpose to “see all we can do with all we have been given,” Truland Homes is proud to partner with the local schools in the areas in which we build. We strongly believe that our community will only get better by providing a superior and distinctive learning experience for today’s youth. We are grateful for the opportunity to foster relationships with the school boards in Baldwin County, Escambia County and Walton County. As we continue our expansion, we will look for ways to join forces with the school boards in our new areas to build up our communities together. In 2020, It is our vision to cultivate promising and enriching initiatives through our Partners in Education program with various supply drives, campus work days, teacher wish list giveaways and more! We hope you will follow us in our endeavors to build a better community through the support of our schools.

Community Involvement

We not only build communities – we serve them. At Truland homes, and each of our affiliated companies, each team member selects a charitable organization to be passionately involved in. We encourage them to not only donate their time, talent, and financial resources, but to also share their experiences with other associates and support each other’s chosen causes as a group. It is truly humbling how many of our people impact the communities we serve on a daily basis through their selfless service. 

Read Our Manifesto

From the beginning, our purpose has been simple but profound: to see all we can do with all we have been given. The Truland difference is fostered by our dedication to providing you with a feeling of home from the minute you walk through our doors. Buying a home is a process, not an end result, and we take pride in offering you the best experience for you from start to finish.

Our Core Values

Our Parent Company and affiliates

68 Ventures

68 Ventures is the parent company for numerous operating and development entities along the Alabama Gulf Coast and Florida Panhandle, with a focus on construction, development, real estate, and related services within the region. The long-term strategic plan is to vertically integrate through acquisitions, joint ventures, and start-ups to provide scalability, value creation, and a best in class customer experience.

Truland Homes

Truland Homes is on track to become the largest private builder along the Gulf Coast with three divisions stretching from Baldwin County, Alabama to Panama City Beach, Florida. Truland was named one of the largest in the country ranking 159th on the Builder Magazine Top 200 List in 2018 in addition to being mentioned on the Inc 5000 fastest growing companies list in recent years.

Bellator Real Estate and Development

Bellator Real Estate & Development is a full-service real estate company dedicated to providing its agents and their clients with the experience, leadership, and tools necessary to successfully navigate the local real estate market.

Trulend Mortgage

Trulend Mortgage is a residential mortgage lender located in Daphne, Alabama, serving south Alabama communities including Bay Minette, Spanish Fort, Fairhope, Foley, Gulf Shores, Mobile, Orange Beach, Baldwin County, as well as, Pensacola, FL.

Sentinel Title

Sentinel Title provides title services associated with real estate transactions throughout Mobile and Baldwin County with plans to service the Florida Gulf Coast.

Align Insurance

Align Insurance launched in 2019 to provide insurance services to customers along the Gulf Coast.